Book: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
The General Theme: In the modern age, social media is a big key to having a successful business. This book is essentially a "how-to" guide for using social media to benefit your company.
Enhancing ENT 3003: Professor Pryor has lectured on the value of social media and some steps to be successful with it. This book compliments his lecture, and adds even more specific details to do so. For me, having a large social media campaign for my company is important. Social media is a great marketing technique! This book opened my eyes to how to do it properly.
Exercise: Some important topics the book discusses includes building a foundation, attracting more followers, and making your social media profile as perfect as possible. My exercise would have my students A. create a social media page on Instagram (a common platform) promoting their company and B. create a post on the page. This would be an image of some sort since it is on Instagram. They would have to take tips from the book and apply it to the exercise.
Biggest Surprise: He suggested a self-hosted blog. Which to some may not make sense since we write weekly blogs in this class. For me, it was a surprise because I view blogs as archaic- very 2000's. I just think it is incredibly difficult to have a successful blog in these modern days. I think a better words to use would be to write articles. He says it helps with long-term ideas relating to the community.
Hi Meg,
ReplyDeleteI considered reading this book and it sounds like it has a good point. I thoroughly agree that modern times are calling for businesses to utilize social media in order to gain popularity. I think you chose an excellent assignment, I think I would do the same except maybe have them complete one post a week and even a friendly competition to see who can generate the most followers, likes, etc. I think the suggestion of a blog is also very surprising because in my eyes, blogs are a thing of the past.
Hey Meg! I recently read the same book. Isn't it interesting? I am glad you see how important social media really is because if you think about it, the digital world we live in will not stop getting digital. It is important to use social media not jsut to post but as your personal brand to tell people about your story and even about your new business that you hope to launch one day. Our generation loves social media and it truly will not stop being like this.
ReplyDeleteHi Megan,
ReplyDeleteI haven't read that book, but looks interesting. I wonder how old that book is because as you said, blogs for me are also old-fashioned. I like your exercise, is more... modern... if something. Plus, nowadays a lot of advertising is done through instagram. We all see nowadays how "influencers" advertise things like energy drinks and clothing, not to mention the local bars and their student promotors.
Hi Megan,
ReplyDeleteI read the same book you did! It is a book that shows us a lot more than what the title says. Besides teaching you how to be successful with social media, it also teaches you the importance behind it. It was a very interesting book and I hope you enjoyed reading it just like I did! Regarding your assignment Idea, I also created the same assignment. I would also make each student create a social media page and gain some followers with it. You did a great job! Thank you for sharing.