25A

What I think is Next: Eventually I would like to expand my platform to other social topics such as depression and eating disorders. However, for distribution I hope to start in college settings before expanding to the national level then one day a global setting.

Existing Market: 
1. Brought up the idea of hotlines. I briefly thought about this topic. She said it would be nice for those struggling to be able to call someone via the app. She said while she hasn't ever called a hotline, she knows it has been successful when it comes to suicide, so could be applicable here as well.

2. Dominate on social media platforms. She said this would help spread awareness on sexual assault. Additionally, could help bring people to the app.

3. This interviewee did not know what else I could add to this app. He said just the idea of the app is "pretty awesome". When I mentioned about expanding to other social topics eventually, he really liked the idea. He said just like sexual assault, depression is a wide-spread issue too.

Reflection: 
My first interviewee brought up an idea I originally thought of. However, I did not put much effort into it. I am glad that my idea is also something my consumers want. Once the app develops and gains traction, I think this is a great addition to the app and will help diversify more and help even more people.

I originally did not think much of social media pages on other apps like Instagram like my second interviewee mentioned. However, I think it is a great idea. It is a way for me to spread awareness on the issue and promote my app.

Unfortunately, my third interviewee did not provide much insight. However, it is reassuring he is fully supporting my idea on spreading to other social issues. After interviewing all my people, I am confident in the future of the app and the potential spin-offs.

New Market: A radically new market could be partnering with sexual assault centers like the CWC that promote my app for survivors.

1. Works in UFPD- thinks this is a great idea. For cases, he would support handing a pamphlet out to the survivors. He said it would be better than verbally saying the app name because it can be easy to forget when you're in a traumatic mindset.

2. Therapist- She thinks having this app would be good for her patients that have experience sexual assault. She did not mention adding anything to the company like the UFPD officer did about a pamphlet. She likes that this new market could help even more people by going directly to the cause.

Reflection: 

The officer brought up a point I did not think about. In hindsight, he is completely right. Sometimes when reporting incidents or what not, what officers say go through one ear and out the other because there is so much happening around you but also mentally. Adding a pamphlet to offer to businesses would be a great idea, so those who need help won't forget the name- Speak to Heal.

The therapist like I said before did not mention any ideas on what I can add to the mix to make this app successful in a business-to-business setting. However, she thinks that going business-to-business is a great idea. It is another great way to market my company.

Ideally, my first market is the most attractive to me. I believe the new market can be successful. However, it requires more networking. I am glad to see my new market interviewees agreed with me that the new market is a good idea. Nothing really surprised me all that much when conducting these interviews.