23A

Personal Experience: I have personal experience with the topic my social media app is designed for- sexual violence.
Valuable: Very important and valuable because I can be a vocal advocate for others.
Rare: Not that rare, many people have personal experience with this topic
Inimitable: We all have very unique personal experiences with this. So yes an attack is inimitable, but not very likely it is 100% the same.
Non-Substitutable: Not really

Human capital: My app is non-profit. The majority of funding will be done through private donations and grants. I have experience in fundraising.
Valuable: Having experience in fundraising will allow me to access financial capital easier than with no prior experience.
Rare: Some may have this human capital, but not everyone. For example, people in corporate America do not.
Inimitable: Potentially, but not 100% alike since we all write differently.
Non-Substitutable: I could hire someone or an intern to do it.

Social capital: My followers on FaceBook and Instagram are very pro-#MeToo.
Valuable: Yes, some people are not. By having these vocal followers, they can spread the word about my app.
Rare: Not really
Inimitable: For the most part, you are either pro or against the #MeToo movement, so no one is really "copying" or being a fake supporter
Non-Substitutable: Not really, it would not be as supportive for my app.

Financial capital: There won't be much costs since this is an app. For example, I am not having to pay for rent for an office. The only main costs will be the app development.
Valuable: Incredibly, minimizing costs is always super valuable and important.
Rare: Overall yeah, most companies have to at least pay fixed costs.
Inimitable: Potentially
Non-Substitutable: I could always hire someone to develop the app which would cost more money.

Unique: There is no social media platform in the world like this app- even though it is such a large issue. The only potential competitors I imagine are FaceBook or Instagram; however, those platforms are not purely made for sexual violence survivors looking for a community.
Valuable: Incredibly!!! There is no app like this yet in the world.
Rare: No
Inimitable: Yes, once the app has been published. I am sure there will be copy-cat apps.
Non-Substitutable: No app is exactly similar to mine. So it would be harder for consumer to.

Human capital: Coding experience. I have a general understanding on how to code.
Valuable: Yes, it will help reduce costs for me.
Rare: Yes! It takes time to learn how to code, which is why many don't learn.
Inimitable: Technically yes, anyone can learn to code if they choose to.
Non-Substitutable: Unless I contract someone to do it for me then no.

Publicity: The #MeToo movement is on national and global TV.
Valuable: Yes, some movements and publicity is not nearly as big as mine. This shows how impactful my app can be.
Rare: Yes, the experiences are unique. However, we are all connected in a special way.
Inimitable: To how large scale this movement is, no. However, there are other big movements like for changing policies over climate change.
Non-Substitutable: No

Support of Organizations: My friend is in the Planned Parenthood organization on campus and the organization supports this cause.
Valuable: Somewhat, networking is important. This is an important networking connection.
Rare: No, there are many people in the club and they have many friends.
Inimitable: Unless it is the same exact idea, most likely not
Non-Substitutable: Other organization could support this cause as well

Social Capital: Connections with the UFPD Advocate Program- help those sexually assaulted on UF Campus.
Valuable: Yes! This connection is important because they can be vocal advocates for this app.
Rare: Yes, not many campuses in the US has a program like this.
Inimitable: Yes, campuses could put these programs in place. However, my connection with the UF one, no.
Non-Substitutable: Not really substitutable.

Social Capital: CWC connection- especially with sexual assault therapists.
Valuable: Yes, personal networking but still incredibly applicable to my app.
Rare: No, there are many therapist in the country.
Inimitable: No, because therapist require special training and a license.
Non-Substitutable: Since my connection is with specialized therapists trained in sexual assault, not really.

My top resource is the publicity behind the #MeToo movement in my opinion. There are potentially other strong ones, but this resource struck me as more unique. This resource is so important because no other movement have impacted the world as much as this one. This is a universal issue and there is a huge community demanding justice. This has gone on to get big-names fired, and even potential Supreme Court Justice nominations on trial. This app will compliment the movement, and the support from those in the #MeToo movement is important.