30A

1) What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing?

Honestly, just seeing the development of my concept. We first started out with the bugs exercise and trends. It was interesting to see how by around assignment 7 I established my idea. Looking back from the beginning of the semester, I never imagined coming up with the idea I did, but I am so glad I did because it has shaped me this semester. 

The most joyous experience was probably hearing the audio interviews of my family and close friends describing me. I still have those audio files saved on my laptop because they are special to me and if I ever do feel down, I can listen to them.

I am most proud of the app I made. I know it is not an "experience" but shaping this app has been an experience all in itself. I am so proud of myself for creating an app that has pure intentions meant to help survivors like me. 

2) At the beginning of the semester, I mentioned that I wanted each of you to develop an entrepreneurial mindset. Now, at the end, do you see yourself as an entrepreneur? Do you think you have moved closer to developing an entrepreneurial mindset?

I can honestly say yes I have developed an entrepreneurial mindset. For example, the other day, Instagram finally released its version where users cannot see the number of likes on a post besides the person who posted. This has become problematic for influencers. Then I thought it would be great to have an analytical app that allows companies searching for influencers to see their likes. Currently I do not view myself as an entrepreneur. I view myself more of a dreamer. I do not view myself as one because I have not created anything in person, just all hypothetical. Overall, I do think I am heading towards an entrepreneurial mindset though. 

3) What is the one recommendation you would make to the students who are going to journey down this path in the future? What would you recommend they do to perform best in this course? What would you recommend they do to foster that mindset?

My biggest recommendation is to really to think about your semester-long entrepreneurial idea. It is easier to interview and write blog posts when it is a topic or business idea you are really passionate about. That is why this semester has been enjoyable for me writing about my app. Also, it will allow for the entrepreneurial mindset to build. To perform best in this course, do not use GroupMe. The professor at the beginning of the semester said he enjoyed reporting people, so you are just asking for trouble. Additionally, the lecture for the most part are not that bad. Watching lecture and writing a few blog posts a week isn't too bad considering we don't have exams. 

29A- Speak to Heal (Venture Concept No. 2)

Opportunity: 

• Sexual violence occurs every 92 seconds in the US. 1 in 6 women, 1 in 5 UF students. Additionally, from those 94% of the survivors experience PTSD. 
• Other countries have even higher and worse statistics, especially in India
• Many do not seek out therapist mainly due to the fact of guilt and self-blame. Example of this include being blamed for “sexy” clothes, being under the influence of alcohol, and walking alone at night. Additionally, there is also a misconception that those in a relationship like boyfriends/girlfriends and spouses cannot commit sexual violent acts.
• There is a need for a community where survivors can openly discuss their feelings and their healings. Currently there is no social media platform on the market like mine. This app is purely for survivors who seek a community. 
• Currently who has this need are college students. This would be my initial market before expanding to the whole US. Since sexual violence can occur to anyone, any race, any gender, and any religion, I do not want to segment my market too much. The need is within university students aged 18-23. 
• This forces in nature that are helping with this issue is the #MeToo movement in my opinion. People feel they can speak out more about their attack. Attacks are now being held more accountable for their actions. To not have your attacker not face any type of punishment is incredibly emotional and scarring. 
• For the first market, I plan to focus on universities in the US. 
• Currently customers will either post on FaceBook, Instagram, or Tumblr. However, these are multi-use platforms. There is no single social media platform that only focuses on sexual violence. Also, some may attend therapy. Overall, I think they are loyal to these social media platforms. However, since these platforms are multi purpose, some people are not comfortable opening about their emotions. 
• This opportunity is very big. Since this is a global issue, this platform could easily spread to be as large as FaceBook. 
• The window to act on it is now. The #MeToo movement really sparked with many people across the nation and the world. Currently is no platform on the market like this, it is best to act on it now before there is. 

Innovation: 

• This is a non-profit app. The funding will come from private donations or grants. Therefore, I do not have a pricing market for individuals or businesses. There are multiple reasons for deciding to make this app non-profit. First, everyone deserves a chance to heal, speak about their experiences, and have this community without having to pay for it. Second, it shows the company’s dedication to create a goodwill app. It is easy for social media platforms like FaceBook to become corrupt. We purely just want to help people. Honestly, it just comes down to company values on why we decided to make this app non-profit. 
• As mentioned in my previous blog post about human capital, I contain skills in coding and fundraising for non-profit organizations. I believe there will be minimal costs, just more time towards developing the app. 

Venture Concept: 

• Individuals will use this product because it will provide them a sense of community. Often times, many survivors feel alone, guilty, and shamed for what happened. They will use this app if they want to be able to connect with people like them
• This is not really a company businesses will buy. The only possible reason a company may use it is for HR when there are sexual allegations within the company and is seen as a way to heal. Still, this app is made more for individuals rather than businesses. 
• Advocacy programs and student organizations would promote this app. This app could be similar to a hotline.
• Switch- I think people would switch to my social media platform to share their experiences because it is a more open environment. This is the only social media platform dedicated to survivors with its only focus being on sexual assault topics. 
• There really are not many competitors. There are other social media platforms like FaceBook, but they do not purely focus on sexual assault. If anything, therapist could be seen as competition. As a company though, we do support seeing therapists. However, our app provides something a therapist cannot- a community. 
• Price Points- This app is purely not for profit. We are not charging individuals to use it nor will we run advertisements to fund the app. We will offer an option for private donations or apply to grants. I will not accept loans since this platform is non-profit, I do not have a way to repay these loaners without using the money from donations, which is not in my plan. 
• Distribution- I first plan to bring my app with information to sexual assault centers on the UF campus. For example, the UFPD Advocacy Program and CWC. Additionally, I would attend my social capitals’ organization. For example, this includes the Planned Parenthood club. From there, I would spread it through word of mouth and social media. I want to start off at UF then slowly expand to other colleges, then to the national level, and one day on a global.
• Customer Service- I would have links or phone numbers to hotline workers who are there for my customers when they need help in their sexual violence struggles. If there is an issue with the app, I can set up an email which customers can send any issues they are experiencing which I can later change the code. 
• Location- Starting in colleges, specifically the University of Florida, then spreading to the national level and then the global scale. However, initial focus on university students.  
• Packaging- There is not much to package. The only version of packaging I can imagine is the app design itself. 
• Employees- A small team (7-10). If the app hit a national level I would hire more. Ideally the staff would include a coder, hotline people, social media team, a finance fundraiser, and myself. 
• Unfair advantage- The #MeToo movement in my opinion is my biggest resource. I went into detail with my analysis in the previous blog post. No other movement besides potentially the climate change movement has gained such global traction. This movement had big stars fired. Additionally, is even impacting the US’ government. There is finally a visibly community on a topic not spoken about much. 
• What’s Next- This app can become a platform for other taboo, social topics. For example, an app for those struggling with depression or eating disorders. 
• For Me- I hope to expand into different markets with the same basic app platform. At the end of the day, I truly just want to help people. In 5 years, I hope to see this app hitting the national level. In 10 years, I hope to have at least 2 other social issue platforms up as well.

Reflection (Question 3/4): 

Everyone was super supportive of my topic. They all loved that fact I am starting in the college campus as my first location. Gg asked if I would take loans in her comment. I updated my price points relating to this topic. I do not plan on taking loans. This is mainly because I do not want to take money donated to the platform to pay off the loans. Again, this app is non-profit so I am not concerned about this app generating revenue to stay afloat. If this platform went to a national or global scale then that is something I would have to look into if I had employees. At this moment though it is not. There were not too many critical points in my comments that made me alter too many aspects of my original concept. Overall, all the comments mentioned the need for this app and how innovative it is where there is no platform like Speak to Heal. 

For my image, I decided to create an official logo for my company! I feel this logo captures the essence of what we stand for and gives a general idea of what the app is focused on- mental health. 

27A

Book: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki

The General Theme: In the modern age, social media is a big key to having a successful business. This book is essentially a "how-to" guide for using social media to benefit your company.

Enhancing ENT 3003: Professor Pryor has lectured on the value of social media and some steps to be successful with it. This book compliments his lecture, and adds even more specific details to do so. For me, having a large social media campaign for my company is important. Social media is a great marketing technique! This book opened my eyes to how to do it properly.

Exercise: Some important topics the book discusses includes building a foundation, attracting more followers, and making your social media profile as perfect as possible. My exercise would have my students A. create a social media page on Instagram (a common platform) promoting their company and B. create a post on the page. This would be an image of some sort since it is on Instagram. They would have to take tips from the book and apply it to the exercise.

Biggest Surprise: He suggested a self-hosted blog. Which to some may not make sense since we write weekly blogs in this class. For me, it was a surprise because I view blogs as archaic- very 2000's. I just think it is incredibly difficult to have a successful blog in these modern days. I think a better words to use would be to write articles. He says it helps with long-term ideas relating to the community.

28A

Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?

I do not have plans on selling my business anytime soon. My values with this organization is pure. It is why the app is non-profit. I am concerned that if I sold the business that it could potentially be used as a profit maker. Therefore, I plan to stay with the app for the long-run. I would not make it a family business, or dynasty. What happens in the next 10, 20, 40 etc years really depends on the market. Hypothetically, if I were to sell/give away my platform, it would be to a non-profit organization. Again though, it would be decades from now.


Why have you selected this particular exit strategy?

The reason I chose this strategy is a reason I briefly discussed before is in my values. I want the bets for people and this app. It is easy in this world to be corrupted through money motivations. Therefore, I think the app would be best in my hands. Though if I did not run the app, I would most likely donate it to an organization, whether through the government or to a NGO, that has the same core values as I do for this app.

How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?

My exit strategy absolutely influenced my other decisions. Google's previous mission statement said "don't be evil." My company aligns with that. At the end of the day, it does not matter how many consumers I have, as long as I am helping one person then I consider this company a success. 

26A

For basic background information, I am majoring in Business Administration specializing in International Studies with a minor in International Development and Humanitarian Assistance. 

This semester I am taking all 3 core classes required for my minor: Comparative Agriculture (AEB 3671), International Development Policy (AEB 4283), and International Humanitarian Assistance (AEB 4282). At the beginning of the semester, my professor for my policy class sent out a notification saying this will be an incredibly difficult class. At first, this gave me a lot of anxiety. However, as the class went along I felt comfortable. 

Then the first exam came. I studied hard, or what I thought was studying hard for this class. I read my class notes over and over again, did practice exams, the study guide, and went through each slide show presentation. However, I did not perform well on the exam. I still feel the blood draining from my face even now writing this post. I had a passing grade, but it was not sufficient for me. I am someone who strives to be the best version of me, and my exam grade did not represent it at all. Additionally, there are not many grades in the class, so every point matters. 

I learned the difference between thinking you know something through recall versus actually knowing something. I am taking what I learned and applying it for studying for the final, potentially my saving grace. Additionally, I plan on spending a minimum of 3 days to study the material because the material is incredibly challenging. 

Failure gives me anxiety, I absolutely hate it. However, I know it is part of life. Therefore, I try my best to make something negative into something positive. I know my potential. Once I set a goal, I am determined to meet it. For example, the last core business course is MAN 4504. A challenging, engineering-like class with a lot of math. I was determined to earn an "A". I spent time studying.  through the entire Summer C of 2019; I earned that "A". When I did fail this past semester, I normally shut down for a few hours. I hermit in my apartment and binge watch some shows. Then after feeling bad about myself, I pick myself back up, workout, and tell myself it is okay and just to do better next time. Honestly, this class has not taught me much about failure. It highlighted that failure will happen and that is okay, but it has not changed my perception on it. I mentioned in a previous post that I have spent a large chunk of time devoted to growing as a person. It was during this time that I really learned that failure is okay, that is okay to feel upset about it, but it is what you do after failure that matters. 

25A

What I think is Next: Eventually I would like to expand my platform to other social topics such as depression and eating disorders. However, for distribution I hope to start in college settings before expanding to the national level then one day a global setting.

Existing Market: 
1. Brought up the idea of hotlines. I briefly thought about this topic. She said it would be nice for those struggling to be able to call someone via the app. She said while she hasn't ever called a hotline, she knows it has been successful when it comes to suicide, so could be applicable here as well.

2. Dominate on social media platforms. She said this would help spread awareness on sexual assault. Additionally, could help bring people to the app.

3. This interviewee did not know what else I could add to this app. He said just the idea of the app is "pretty awesome". When I mentioned about expanding to other social topics eventually, he really liked the idea. He said just like sexual assault, depression is a wide-spread issue too.

Reflection: 
My first interviewee brought up an idea I originally thought of. However, I did not put much effort into it. I am glad that my idea is also something my consumers want. Once the app develops and gains traction, I think this is a great addition to the app and will help diversify more and help even more people.

I originally did not think much of social media pages on other apps like Instagram like my second interviewee mentioned. However, I think it is a great idea. It is a way for me to spread awareness on the issue and promote my app.

Unfortunately, my third interviewee did not provide much insight. However, it is reassuring he is fully supporting my idea on spreading to other social issues. After interviewing all my people, I am confident in the future of the app and the potential spin-offs.

New Market: A radically new market could be partnering with sexual assault centers like the CWC that promote my app for survivors.

1. Works in UFPD- thinks this is a great idea. For cases, he would support handing a pamphlet out to the survivors. He said it would be better than verbally saying the app name because it can be easy to forget when you're in a traumatic mindset.

2. Therapist- She thinks having this app would be good for her patients that have experience sexual assault. She did not mention adding anything to the company like the UFPD officer did about a pamphlet. She likes that this new market could help even more people by going directly to the cause.

Reflection: 

The officer brought up a point I did not think about. In hindsight, he is completely right. Sometimes when reporting incidents or what not, what officers say go through one ear and out the other because there is so much happening around you but also mentally. Adding a pamphlet to offer to businesses would be a great idea, so those who need help won't forget the name- Speak to Heal.

The therapist like I said before did not mention any ideas on what I can add to the mix to make this app successful in a business-to-business setting. However, she thinks that going business-to-business is a great idea. It is another great way to market my company.

Ideally, my first market is the most attractive to me. I believe the new market can be successful. However, it requires more networking. I am glad to see my new market interviewees agreed with me that the new market is a good idea. Nothing really surprised me all that much when conducting these interviews.

24A- Speak to Heal

Opportunity: 

• Sexual violence occurs every 92 seconds in the US. 1 in 6 women, 1 in 5 UF students. Additionally, from those 94% of the survivors experience PTSD. 
• Other countries have even higher and worse statistics, especially in India
• Many do not seek out therapist mainly due to the fact of guilt and self-blame. Example of this include being blamed for “sexy” clothes, being under the influence of alcohol, and walking alone at night. Additionally, there is also a misconception that those in a relationship like boyfriends/girlfriends and spouses cannot commit sexual violent acts.
• There is a need for a community where survivors can openly discuss their feelings and their healings. Currently there is no social media platform on the market like mine. This app is purely for survivors who seek a community. 
• Currently who has this need are college students. This would be my initial market before expanding to the whole US. Since sexual violence can occur to anyone, any race, any gender, and any religion, I do not want to segment my market too much. The need is within university students aged 18-23. 
• This forces in nature that are helping with this issue is the #MeToo movement in my opinion. People feel they can speak out more about their attack. Attacks are now being held more accountable for their actions. To not have your attacker not face any type of punishment is incredibly emotional and scarring. 
• For the first market, I plan to focus on universities in the US. 
• Currently customers will either post on FaceBook, Instagram, or Tumblr. However, these are multi-use platforms. There is no single social media platform that only focuses on sexual violence. Also, some may attend therapy. Overall, I think they are loyal to these social media platforms. However, since these platforms are multi purpose, some people are not comfortable opening about their emotions. 
• This opportunity is very big. Since this is a global issue, this platform could easily spread to be as large as FaceBook. 
• The window to act on it is now. The #MeToo movement really sparked with many people across the nation and the world. Currently is no platform on the market like this, it is best to act on it now before there is. 

Innovation: 

• This is a non-profit app. The funding will come from private donations or grants. Therefore, I do not have a pricing market for individuals or businesses. There are multiple reasons for deciding to make this app non-profit. First, everyone deserves a chance to heal, speak about their experiences, and have this community without having to pay for it. Second, it shows the company’s dedication to create a goodwill app. It is easy for social media platforms like FaceBook to become corrupt. We purely just want to help people. Honestly, it just comes down to company values on why we decided to make this app non-profit. 
• As mentioned in my previous blog post about human capital, I contain skills in coding and fundraising for non-profit organizations. I believe there will be minimal costs, just more time towards developing the app. 

Venture Concept: 

• Individuals will use this product because it will provide them a sense of community. Often times, many survivors feel alone, guilty, and shamed for what happened. They will use this app if they want to be able to connect with people like them
• This is not really a company businesses will buy. The only possible reason a company may use it is for HR when there are sexual allegations within the company and is seen as a way to heal. Still, this app is made more for individuals rather than businesses. 
• Advocacy programs and student organizations would promote this app. This app could be similar to a hotline.
• Switch- I think people would switch to my social media platform to share their experiences because it is a more open environment. This is the only social media platform dedicated to survivors with its only focus being on sexual assault topics. 
• There really are not many competitors. There are other social media platforms like FaceBook, but they do not purely focus on sexual assault. If anything, therapist could be seen as competition. As a company though, we do support seeing therapists. However, our app provides something a therapist cannot- a community. 
• Price Points- This app is purely not for profit. We are not charging individuals to use it nor will we run advertisements to fund the app. We will offer an option for private donations or apply to grants. 
• Distribution- I first plan to bring my app with information to sexual assault centers on the UF campus. For example, the UFPD Advocacy Program and CWC. Additionally, I would attend my social capitals’ organization. For example, this includes the Planned Parenthood club. From there, I would spread it through word of mouth and social media. I want to start off at UF then slowly expand to other colleges, then to the national level, and one day on a global.
• Customer Service- I would rather invest in hotline workers who are there for my customers when they need help. If there is an issue with the app, I can set up an email which customers can send any issues they are experiencing which I can later change the code. 
• Location- Starting in colleges then spreading to the national level. However, initial focus on university students.  
• Packaging- none 
• Employees- A small team (7-10). If the app hit a national level I would hire more. Ideally the staff would include a coder, hotline people, social media team, a finance fundraiser, and myself. 
• Unfair advantage- The #MeToo movement in my opinion is my biggest resource. I went into detail with my analysis in the previous blog post. No other movement besides potentially the climate change movement has gained such global traction. This movement had big stars fired. Additionally, is even impacting the US’ government. There is finally a visibly community on a topic not spoken about much. 
• What’s Next- This app can become a platform for other taboo, social topics. For example, an app for those struggling with depression or eating disorders. 
• For Me- I hope to expand into different markets with the same basic app platform. At the end of the day, I truly just want to help people. In 5 years, I hope to see this app hitting the national level. In 10 years, I hope to have at least 2 other social issue platforms up as well.

23A

Personal Experience: I have personal experience with the topic my social media app is designed for- sexual violence.
Valuable: Very important and valuable because I can be a vocal advocate for others.
Rare: Not that rare, many people have personal experience with this topic
Inimitable: We all have very unique personal experiences with this. So yes an attack is inimitable, but not very likely it is 100% the same.
Non-Substitutable: Not really

Human capital: My app is non-profit. The majority of funding will be done through private donations and grants. I have experience in fundraising.
Valuable: Having experience in fundraising will allow me to access financial capital easier than with no prior experience.
Rare: Some may have this human capital, but not everyone. For example, people in corporate America do not.
Inimitable: Potentially, but not 100% alike since we all write differently.
Non-Substitutable: I could hire someone or an intern to do it.

Social capital: My followers on FaceBook and Instagram are very pro-#MeToo.
Valuable: Yes, some people are not. By having these vocal followers, they can spread the word about my app.
Rare: Not really
Inimitable: For the most part, you are either pro or against the #MeToo movement, so no one is really "copying" or being a fake supporter
Non-Substitutable: Not really, it would not be as supportive for my app.

Financial capital: There won't be much costs since this is an app. For example, I am not having to pay for rent for an office. The only main costs will be the app development.
Valuable: Incredibly, minimizing costs is always super valuable and important.
Rare: Overall yeah, most companies have to at least pay fixed costs.
Inimitable: Potentially
Non-Substitutable: I could always hire someone to develop the app which would cost more money.

Unique: There is no social media platform in the world like this app- even though it is such a large issue. The only potential competitors I imagine are FaceBook or Instagram; however, those platforms are not purely made for sexual violence survivors looking for a community.
Valuable: Incredibly!!! There is no app like this yet in the world.
Rare: No
Inimitable: Yes, once the app has been published. I am sure there will be copy-cat apps.
Non-Substitutable: No app is exactly similar to mine. So it would be harder for consumer to.

Human capital: Coding experience. I have a general understanding on how to code.
Valuable: Yes, it will help reduce costs for me.
Rare: Yes! It takes time to learn how to code, which is why many don't learn.
Inimitable: Technically yes, anyone can learn to code if they choose to.
Non-Substitutable: Unless I contract someone to do it for me then no.

Publicity: The #MeToo movement is on national and global TV.
Valuable: Yes, some movements and publicity is not nearly as big as mine. This shows how impactful my app can be.
Rare: Yes, the experiences are unique. However, we are all connected in a special way.
Inimitable: To how large scale this movement is, no. However, there are other big movements like for changing policies over climate change.
Non-Substitutable: No

Support of Organizations: My friend is in the Planned Parenthood organization on campus and the organization supports this cause.
Valuable: Somewhat, networking is important. This is an important networking connection.
Rare: No, there are many people in the club and they have many friends.
Inimitable: Unless it is the same exact idea, most likely not
Non-Substitutable: Other organization could support this cause as well

Social Capital: Connections with the UFPD Advocate Program- help those sexually assaulted on UF Campus.
Valuable: Yes! This connection is important because they can be vocal advocates for this app.
Rare: Yes, not many campuses in the US has a program like this.
Inimitable: Yes, campuses could put these programs in place. However, my connection with the UF one, no.
Non-Substitutable: Not really substitutable.

Social Capital: CWC connection- especially with sexual assault therapists.
Valuable: Yes, personal networking but still incredibly applicable to my app.
Rare: No, there are many therapist in the country.
Inimitable: No, because therapist require special training and a license.
Non-Substitutable: Since my connection is with specialized therapists trained in sexual assault, not really.

My top resource is the publicity behind the #MeToo movement in my opinion. There are potentially other strong ones, but this resource struck me as more unique. This resource is so important because no other movement have impacted the world as much as this one. This is a universal issue and there is a huge community demanding justice. This has gone on to get big-names fired, and even potential Supreme Court Justice nominations on trial. This app will compliment the movement, and the support from those in the #MeToo movement is important.

22A

https://www.youtube.com/watch?v=D6OndYlLwXM&feature=youtu.be


Feedback from my last pitch: People liked that I gave my app a name, which I did not really think at the time of making the original pitch would have a large impact, but I am glad it did. Additionally, many people liked I mentioned my funding- since I am an unconventional type of company, it is important.

What I changed based on the feedback: Personally, I felt towards the end I went on a weird rant-y tangent, so I removed that portion from my pitch. I kept it short and simple, but still to the point. This go-around I felt less nervous, so I was able to do my pitch in less takes. Additionally, since I felt more comfortable I was able to use my hands more for emphasis on certain points.

*sorry about the location, I'm out of town in DC*

21A

How to Fail at Almost Everything and Still Win Big- Scott Adams

1. The general theme/argument of the book: Continually failing and how to embrace, thrive, and exploit it. Failure can be a great thing! Also, he mentions additional aspects of life such as being selfish and why it is okay to change your mind.

2. How it enhanced what I am learning in ENT 3003: My app idea may not be 100% perfect the first go around. I am bound to experience failures both in this class and out of the class. The amount of times big time entrepreneurs failed or did not succeed as much as they thought is a common trend. It reassures me that it is okay to fail. Additionally, he provided helpful topics on understanding psychology which can help with understanding the consumers I want to target.

3. Designing an exercise based off of what I read, the exercise would involve: Reflection-Name a time you absolutely failed- describe it in detail. Why do you think you failed? How did it make you feel? Have you had the same, repeated failure? Why have you learned from this failure?

4. Biggest surprise of the book:  Fake it until you make it! Society always looks down on people who are "fake". But he mentions to fake it until you become it. This can be applied to status, skills, mannerisms. I think he brings up an interesting point. How I would apply this is by: sometimes I'm not always the most confident, especially in business matters or the professional world. If I seem more confident than I feel internally, over time my confidence will grow because I know I can do whatever I am stressed about (for example public speaking). 

20A

Domain:

1. Who they are: Sexual assault therapist at CWC 
2. How is this person a "domain expert": she works with sexual assault patients. Additionally, she specializes in the field of therapy that helps people heal from their sexual violence by having an open discussion 
3. How I found her: Called CWC
4. Nature of exchange: She was excited to see me doing so well since I told her about my experience and is happy I am trying to make a change. She acknowledged the fact not everyone wants to see a therapist or can afford it (even though it is free on UF campus). Also, she loved the fact is a non-profit app. 
5. Exploiting: She could be a clear spokesperson advocating for this app. She is a therapist, and while ideally people would see her, not all do. Her support in this app is important because she is a trustworthy resource. 

Expert:

1. Who they are: Jessica, a 19 year old college student 
2. How this person is a "market expert": Since my product is rather unique, like I said in my other posts there really isn't any product on the market like it, I just choose to interview someone who would be in my target market 
3. How I found her: In a sorority, friend of a friend   
4. Nature of exchange: Our discussion was over coffee and relatively very chill. Jessica said sexual violence has happened to her and to a few of her friends have as well. She supported the idea. 
5. Exploiting: Jessica could help me provide good insight on what I should put on my app since the app is made for people like her. I want to make it an app they'll actually use. She could provide vital feedback and ideas for that.

Supplier:

1. Who they are: Doug, an engineer that develops apps  
2. How this person is a "supplier expert": He knows anything and everything there is to know about app development and what consumers want. His job is to code apps and know the markets so the apps are successful. 
3. How I found him: Family member of one of my friends 
4. Nature of exchange: First, he was excited I was expressing interest in app development. He  is proud of me for trying to make a difference. We discussed the logistics part of the app, developing, revenue etc.-the more business aspect of the company. 
5. Exploiting: He could advise me. His history with app development will allow me to create the best app possible with hopefully minimal bugs. He really opened my eyes to how difficult it is to code an app that consumers will enjoy. 

Reflect:
Networking scares me a bit, it is a bit intimidating. Hopefully this experience will encourage me to network more because especially in the business world, it is incredibly important. My previous network experiences have been through business schools and have been incredibly formal. This networking has been more on the casual side, which I liked more. 

19A

1. You: I am a senior majoring in Business Administration specializing in International Studies with a minor in International Development and Humanitarian Assistance. For a few years, it took me awhile to find where I am happy and a major I was happy with because it is more niche. I would never be happy doing a career in finance because I am driven to help people and the world. It is why I interned in London with a prestigious organization saving critically endangered gorillas in Africa. After college, I hope to join the Peace Corps and assisting countries with economic development. I want to shed a light of positivity and kindness. I really am a compassionate person who wants to see everyone and everything flourish. To be honest, I am not surprised I came up with the business idea that I did because I am driven to help others. Sexual violence is a cause I can relate to and can truly empathize with. I would want my mission to make sure this app is successful and everyone knows about it as mainstream as FaceBook.

2. What are you offering to customers: There is currently not an app where people can openly and safely discuss their sexual violence past or present. Sure there is FaceBook, InstaGram, and Tumblr, but there is not anything made specifically only for sexual violence. This app is for those who did not attend therapy for whatever reason it maybe- cost, stigma etc. but want to discuss their experiences.

3. Who are you offering it to: I addressed this in my avatar post that it is difficult for me to select a narrow segment I plan to direct my app towards. Therefore, this app is made for any race with any background because sexual violence does not discriminate. However, the thing all my consumers have in common is a history of being sexual violated. When I first launch this app, it will first be directed towards college students. Later on, I plan to expand to a larger market, but my ideal consumer would be in college.

4. Why do they care: My consumers care because sexual violence occurs every 92 seconds to someone, on UF campus alone- 1/5 students. It is such a wide spread issue. Yes, there are platforms like FaceBook and Instagram where they can openly discuss. This app is made only for those sexually violated. My consumers care about this app because sometimes some people choose not to go to therapy, or don't feel they can be open and honest about their feelings and experiences with people around them. This app is creates a community. It is easy to feel alone because the issues are not spoken about.

5. What are your core competencies: Like I stated above, people can discuss their experiences on social media platforms like FaceBook or Instagram, but those platforms are made for different audiences. There has yet to be a social media platform like mine. This app is truly one-of-a-kind and could impact so many lives because the issue is so widespread.


In my opinion, all these elements fit in well together. I believe this app is filling a whole in the market. I also believe this app could create a whole new market- one that focuses on mental health. The closest app I have seen that semi-relate to mental health is the meditation apps. However, all those apps do not have a social media aspect where people can be open. I believe all my elements work well together, especially on American college campuses. I do not think one is out of joint because there is a need and a huge market for an app like this.

Feedback memo:

• Originally, I was unsure how I would generate revenue from the app. My viewers said they were not fans of having ads on the app. Therefore, I took their feedback and decided to make the app non-profit with the funding from grants and donations. 
• Everyone were huge fans of promoting mental health! It was encouraging for me to see this. In this aspect, it really verified I am doing the right thing and have a good idea for an app. 

17A

https://youtu.be/02TUqVMHiog


Feedback/Reflection: One of the bigger comments I noticed was I was not describing my app as detailed as I should. I altered what I said for this elevator pitch to help give a better description of what my app is. Additionally, I gave the app a name- Speak to Heal. People felt my original felt personal and persuasive, so I attempted to keep the same emotions in this pitch. My apartment is not structured the best with mirrors everywhere, but in the original pitch people thought I was sitting when I wasn't. Therefore, I attempted to be more dynamic in my actions and have the camera further back. I think all the feedback is important and very valid to my elevator pitch. None of it really surprised me nor was it silly.

18A

My smartphone app is meant for anyone: any gender, any race, any age, any religion. However, my immediate market segment for this assignment is university students who experienced sexual violence before I broaden to a larger platform.

My ideal consumer is looking for a community where he or she can openly discuss their feelings and experiences with sexual violence. Ideally, this person is able to openly discuss what they are feeling. Since sexual violence can occur to anyone, I really do not want to segment past the overall college student. I am worried to be too specific because if I specify only females who go out more and drink or only males on sports teams that I would be taking help and healing away from those that need it. Sexual violence occurs in any setting, whether you have or have not been drinking, whether you are male of female, no matter the race. Sexual violence does not discriminate or segment and neither should this app. Yes, using college students is a broad segment but everyone deserves the right to discuss and open up. M consumer also is looking for a community where they fit in. As in, maybe they haven't discussed what happened much with people around them or a therapist.

Through my time in college I have encountered many people who have experienced sexual violence. One was at her place of work, another at a bar, mine was in a gym. Therefore, I cannot give a story or give a face to my ideal consumer. I believe this app is a special case to the assignment. I believe the main criteria my consumers meet is:

1. They have experienced sexual violence
2. They are a college student (18-22)
3. Are able to open up about their experiences

I have a lot in common with my avatars because I am a college student who has been sexual violated. I am one version of my consumer. The only difference is I have seen a therapist and openly discussed my experiences with people around me. However, I would look for a community like this even now.

16A

• Compassionate: Whether it is on a people level, on a world level, on an animal level, I truly empathize and care. It is a main reason why I plan on either joining the Peace Corps after I graduate or work at a non-profit. I am truly blessed in this world, and I want to help others around me as well. 
• Try to put myself out there: I would describe myself as outgoing. I am not afraid to take a risk or be adventurous. 
• Aware: I try to be aware of what is occurring in the world, whether it relates to me or not. I enjoy reading BBC and educating myself. I especially enjoy learning about crises (for example, financial and humanitarian).
• Forgiving: I have a very forgiving personality. I understand people make mistake because no one is perfect. However, I do understand the difference between letting someone walk all over me by being too forgiving versus forgiving someone who truly means it. 
• Loyal: I will go across oceans for those I care about. I think this compliments my compassionate personality trait. 

Questions: 

1. When you think of me, what is a personality trait or feeling that automatically pops into your head?
2. In your opinion, what is an area I appear to be knowledgeable about? Example answers could include: dogs, social movements, political news, how to make a great grilled cheese.
3. What is one of my strongest and weakest skills? (Skills are learned)
4. What is one of my strongest and weakest abilities? (Abilities are natural, not taught)
5. Would you define me as a vulnerable person? On an emotional level, how aware do you think I am with my emotions? Can I connect with people on an emotional level?
6. Please tell me a quick story of about me that highlights any of the above: knowledge, skills, abilities, and/or emotions.

https://soundcloud.com/meg-morey-169263265/1a-1

https://soundcloud.com/meg-morey-169263265/2a-1

https://soundcloud.com/meg-morey-169263265/3a-1

https://soundcloud.com/meg-morey-169263265/sets/4a-1

https://soundcloud.com/meg-morey-169263265/5a-1

https://soundcloud.com/meg-morey-169263265/6a-1

Conclusion: I spent a lot of time growing as a person and truly getting to know myself within the last 2 years. I do not believe my views on myself is all that different from what my friends and family said. My favorite weakness described was "structurally chaotic" in regards to being outgoing and doing crazy things but still being organized. Naturally there will be some differences. While I knew I could sympathize with people, I truly didn't understand how empathetic I am and how it truly impacts the people around me. I would say that is the key word that really stuck out during the interviews. My interviewees are close friends and family, I believe they are right about their views on me. I would not change anything on my list. Like I stated before, I spent a long time getting to know myself, my personality, what drives me and my list correlates with what they all said about me.