19A

1. You: I am a senior majoring in Business Administration specializing in International Studies with a minor in International Development and Humanitarian Assistance. For a few years, it took me awhile to find where I am happy and a major I was happy with because it is more niche. I would never be happy doing a career in finance because I am driven to help people and the world. It is why I interned in London with a prestigious organization saving critically endangered gorillas in Africa. After college, I hope to join the Peace Corps and assisting countries with economic development. I want to shed a light of positivity and kindness. I really am a compassionate person who wants to see everyone and everything flourish. To be honest, I am not surprised I came up with the business idea that I did because I am driven to help others. Sexual violence is a cause I can relate to and can truly empathize with. I would want my mission to make sure this app is successful and everyone knows about it as mainstream as FaceBook.

2. What are you offering to customers: There is currently not an app where people can openly and safely discuss their sexual violence past or present. Sure there is FaceBook, InstaGram, and Tumblr, but there is not anything made specifically only for sexual violence. This app is for those who did not attend therapy for whatever reason it maybe- cost, stigma etc. but want to discuss their experiences.

3. Who are you offering it to: I addressed this in my avatar post that it is difficult for me to select a narrow segment I plan to direct my app towards. Therefore, this app is made for any race with any background because sexual violence does not discriminate. However, the thing all my consumers have in common is a history of being sexual violated. When I first launch this app, it will first be directed towards college students. Later on, I plan to expand to a larger market, but my ideal consumer would be in college.

4. Why do they care: My consumers care because sexual violence occurs every 92 seconds to someone, on UF campus alone- 1/5 students. It is such a wide spread issue. Yes, there are platforms like FaceBook and Instagram where they can openly discuss. This app is made only for those sexually violated. My consumers care about this app because sometimes some people choose not to go to therapy, or don't feel they can be open and honest about their feelings and experiences with people around them. This app is creates a community. It is easy to feel alone because the issues are not spoken about.

5. What are your core competencies: Like I stated above, people can discuss their experiences on social media platforms like FaceBook or Instagram, but those platforms are made for different audiences. There has yet to be a social media platform like mine. This app is truly one-of-a-kind and could impact so many lives because the issue is so widespread.


In my opinion, all these elements fit in well together. I believe this app is filling a whole in the market. I also believe this app could create a whole new market- one that focuses on mental health. The closest app I have seen that semi-relate to mental health is the meditation apps. However, all those apps do not have a social media aspect where people can be open. I believe all my elements work well together, especially on American college campuses. I do not think one is out of joint because there is a need and a huge market for an app like this.

Feedback memo:

• Originally, I was unsure how I would generate revenue from the app. My viewers said they were not fans of having ads on the app. Therefore, I took their feedback and decided to make the app non-profit with the funding from grants and donations. 
• Everyone were huge fans of promoting mental health! It was encouraging for me to see this. In this aspect, it really verified I am doing the right thing and have a good idea for an app.