My ideal consumer is looking for a community where he or she can openly discuss their feelings and experiences with sexual violence. Ideally, this person is able to openly discuss what they are feeling. Since sexual violence can occur to anyone, I really do not want to segment past the overall college student. I am worried to be too specific because if I specify only females who go out more and drink or only males on sports teams that I would be taking help and healing away from those that need it. Sexual violence occurs in any setting, whether you have or have not been drinking, whether you are male of female, no matter the race. Sexual violence does not discriminate or segment and neither should this app. Yes, using college students is a broad segment but everyone deserves the right to discuss and open up. M consumer also is looking for a community where they fit in. As in, maybe they haven't discussed what happened much with people around them or a therapist.
Through my time in college I have encountered many people who have experienced sexual violence. One was at her place of work, another at a bar, mine was in a gym. Therefore, I cannot give a story or give a face to my ideal consumer. I believe this app is a special case to the assignment. I believe the main criteria my consumers meet is:
1. They have experienced sexual violence
2. They are a college student (18-22)
3. Are able to open up about their experiences
I have a lot in common with my avatars because I am a college student who has been sexual violated. I am one version of my consumer. The only difference is I have seen a therapist and openly discussed my experiences with people around me. However, I would look for a community like this even now.
Hi Meg,
ReplyDeleteI completely understand your concern for limiting your customer base. I also don't like to assume, judge, or limit people to a product but I feel this is especially important in your field. However, your target customer is something to identify for your benefit and in reality will not actually limit anyone or make them feel left out. For example, Starbucks' target market consists of high-income men and women in urban areas but many of their customers are also low income college students. Identifying your target market as specifically as you can will help you identify the best ways to reach your prospect customers. I am extremely glad that you don't limit your target market to women though. Often times people believe that sexual assault mainly affects women but that is not the case.
Hey Megan,
ReplyDeleteI like that you created different avatars so that you can show that there is no discrimination when it comes to sexual assault. As you said, it could happen in every environment, at any circumstance. I also like the emphasis on the man and woman, men can also get sexual violence and they should have a way to express it too.
Megan,
ReplyDeleteI can see how your specific app is a little more complicated to do on an assignment like this and you did a great job explaining and emphasizing that. It is hard to directly describe a prototypical customer for this as well because it can happen to any person, at any time, at any place. However, I did like how you created more than one avatar to show that this prototypical customer really could be any person. You also have a lot in common with all these customers so I think you did a great job in describing the situations and the type of people.